Cooperation with the Karko brand - 09.2021 - present
Industry: Fashion
Objectives:
- reach new customers on the Polish, Czech, British, German and French markets
- increase the visibility of the e-shop in search engines
- unify and improve content presented in the e-shop as well as the brand's website
The scope of activities:
- development and production of descriptions of new brand products
- development and production of category descriptions for the online store
- expansion and improvement of current content on the website
- regular development and production of entries for the company blog
- translation of product descriptions and categories into English, German, French, and Czech
Results:
- sales offer reached new customers on the Polish and foreign markets
- new language versions of the store
- increased visibility of the e-shop in search engines
- faster and more frequent purchasing decisions thanks to detailed product and category descriptions
- the position of an expert in the industry reached
Case study
Karko is one of the largest and most recognizable clothing brands on the Polish market, specializing in the production of women's plus size clothes. It was founded in 2008 as a local company, but over time it expanded and broadened the scope of its activities, amongst others by launching an online store. A clearly defined target group, 100% native production and an eye for details encouraged more and more women to choose Karko's clothes not only in Poland but also outside the country.
We were able to establish a fruitful cooperation with the Karko brand thanks to our extensive experience in the fashion industry and knowledge of the e-commerce market. With our background, we were able to develop category descriptions within the framework of a one-time project and afterwards produce product descriptions for the online store on a regular basis. Every month we improve or produce from scratch several dozen unique and effective product descriptions in Polish and provide ready-made articles for a company blog dealing with subjects that are interesting to the recipients of the brand's products. In addition, we support Karko in activities on foreign markets through language location of category descriptions, website elements and marketing communication.
As a plus size fashion producer, we were looking for a partner who would not only improve and optimize the content in our online store, but also show full understanding of the needs of our customers. This is exactly what we received from e-multicontent, which is why over time we entrusted the agency not only with the preparation of product descriptions and categories in Polish, but also with the regular delivery of entries on the company's blog. And when we took a step towards foreign expansion, there could only be one choice of specialists in translation, transcreation and content creation in foreign languages. Thanks to the work of experienced native speakers, we were able to quickly and efficiently launch the English, German, Czech and French versions of our B2B sales platform, and we are also planning to expand on other markets in the future.
**Robert Karkowski, KARKO
