We say “check”, that is, a mini content audit to start
It is difficult to imagine a website or e-shop where there are no texts. Sometimes there are few of them and the content of the website is limited to a few sentences in the "About us", "Offer" and "Contact" tabs, and in other cases the content is very extensive because the basic elements include hundreds of product descriptions or blog entries. Interestingly, these texts are often very substantive, linguistically refined, and at first glance simply good, and yet they do not translate into website traffic and conversion. Why? There can be many reasons for this: poor matching of content to the target group, duplicate content, poor SEO optimization, etc. At e-multicontent, we know how to create effective texts, which is why we offer each of our clients a free mini content audit at the beginning of the cooperation. In it, we indicate the elements that need the most urgent improvement, so you know where to start climbing to the top of the content.
Find out where you stand with a full content audit
A free mini content audit on the website or in the e-shop is a good starting point for starting work on improving your website. However, if you want to fight harder for new customers, then you need to look more broadly at all your texts. In such a situation, we offer you an extended audit of the content posted on the website, including quantitative and qualitative content analysis, enriched with SEO data (page visibility in search engines, duplicate content, poor link structure, empty subpages, etc.). By ordering such a report from us, you will learn, among others: how customers can perceive your texts, whether they inspire trust, and respond to queries in search engines. This will give you a thorough understanding of your current content level. The extended audit prepared by us will therefore be a good source of information for your marketing department, providing a basis for ad hoc corrective actions or developing a long-term content marketing strategy.
Audit + personalized action plan = Strategy
In our agency, we know perfectly well that success is never a coincidence, but results from a good plan and its precise implementation. So if you want to take the topic of content seriously on your website or in the e-shop, entrust us with the preparation of a comprehensive content strategy. Such a document contains a detailed content audit, as well as a precise plan on how to improve your website step by step in terms of content. We are talking about, among others, personalized guidelines for texts or recommendations regarding link building, as well as goals to achieve, a schedule of activities (with specific topics of posts), and recommended places of content publication. All this so that information about your products and services does not fall into a vacuum, but exactly to those people who are interested in them and are very likely to try them.
We analyze, compare, and put ourselves in the shoes of the client.
The e-multicontent team consists of specialists from various fields, including marketing, webwriting, PR, SEO, and sales experts, which is why our content strategy is based on solid, substantive foundations. We conduct reliable analyses, use proven tools, compare competitors' behavior, and talk with potential recipients to better define the plan for future activities. In the process of creating a strategy, we also actively involve customers, because they know their company and its recipients best. We believe that talking to business owners and key employees has more power than just a dry, impersonal brief, which is why short workshops are an important element of our work, during which we create personas, and set goals and tone of voice for all communication. Thanks to this, the strategy is consistent with the spirit of the company, and not only the vision imposed by external people.
We operate comprehensively, without half-measures
By commissioning us to prepare a content strategy for your e-shop, you can be sure that you will receive a document that will allow you to conduct content activities in an orderly and targeted manner. You will know exactly who is the recipient of your products, what information such a person needs, what language to speak to her, and where to post publications. In the strategy, you will also find hard data on the recommended type and length of texts, guidelines on their structure (headings, titles, formatting), and the content of key phrases. It will also include stylistic tips, and in the case of blog posts - specific topics to be discussed within a specific time frame. In short: you will receive a ready-made action plan for a minimum of 12 months (as agreed), which you will easily implement.
We are with you from start to finish
A carefully prepared strategy, preceded by a solid content audit and competition analysis, sets a clear direction for content marketing activities. Such a document shows you in black and white what to do to make the content effective and attract new audiences to you. But what if you don't have the time, skill, or ability to execute the strategy on your own? Then you can fully entrust its implementation to us. We will be happy to make corrections on your site, and then we will create further texts following the guidelines and the set schedule. We will also monitor the situation on an ongoing basis and, if necessary (such as unforeseen market turbulence), make adjustments to the plan. Thanks to this, you will be sure that your website or e-shop is in good hands, and that the best specialists work on the implementation of the strategy.