Cooperation with the My Family Home brand - 05.2021 - 09.2022
Industry: Construction
Objectives:
- Establish brand awareness among customers (new brand in the market)
- Gain the reputation as a reliable company
- Reach customers in the local market
- Support sales and marketing departments
The scope of activities:
- Create naming for the new investment
- Produce content for the new website
- Manage the corporate blog on a regular basis
- Produce various types of advertising materials
- Run social media campaigns
Results:
- Content strategy for the new investment developed
- Brand awareness in the local market established
- Reputation as a reliable developer and honest business partner established
- Brand visibility in search engine results increased
Case Study:
My Family Home is a new developer debuting in the Lower Silesian real estate market. Behind the brand is a reliable and proven team of specialists, with extensive experience in the modernisation and restoration of buildings, including historical sites. The developer's first project was a small, three-section residential and commercial building in Karwiany near Wrocław, distinguished by its elegant, modern form and subdued colour scheme.
Our collaboration with My Family Home began in May 2021, when the new investment was nearing completion, and the developer wanted to present it on a larger scale and attract buyers for the available apartments. The first stage of work involved devising a name for the estate and creating a reliable yet interesting website showcasing the building, its location, and nearby attractions. After launching the site, we took charge of managing the client's social media profiles (Facebook and Instagram) and regularly running a corporate blog. We also provided the brand with support in other content activities, such as creating content for a catalogue and leaflet.
See other projects:
