Dr Magic is a unique project aimed at popularising knowledge about psilocybin mushrooms and related scientific research. The brand owners present scientifically confirmed information on their blog about the positive effects of psilocybin on the human body, its potential in treating depression, addictions, and other mental problems. However, Dr Magic is not just an informational service but also an online store offering grow kits for psilocybin mushrooms intended for collector and research purposes.
Our collaboration with Dr Magic began with a recommendation from one of our business partners. The brand owners were looking for an agency capable of preparing engaging, informative, and highly substantive content, presenting a scientific approach and seasoned with a touch of subtle humour. Based on these requirements, we prepared a content package for the newly established online store and a series of advisory and educational articles for the company blog. We currently continue our collaboration by creating blog posts and preparing descriptions for new product categories. All content is also SEO-optimised, resulting in the brand's steadily increasing online visibility.