Cooperation with BDR Thermea Poland - 09.2013 - present
Industry: Installations and energy
Objectives:
- increase brand recognition for De Dietrich and Baxi
- reach B2B and B2C customers
- position the company as an expert in the heating and installation industry
The scope of activities:
- develop and implement a long-term communication strategy and update it
- create content for B2B communication: website, company blog, and newsletter
- prepare articles for individual and professional customers
- optimise content for SEO
- write expert articles for industry press and online industry services and liaise with the media
Results:
- brand awareness among B2B and B2C audiences established
- new clients in the Polish market reached
- increased brand visibility in online search engines and industry media
- active participation of brand experts in discussions about the renewable energy industry
Case study
BDR Thermea Group is a leading manufacturer of smart heating solutions for households and commercial use. The company employs over 6,200 people and operates in over 100 countries worldwide. They serve customers under renowned market-leading brands such as BAXI, De Dietrich, Remeha, Brötje, Chappée, and Baymak. Due to the development of the Polish branch of the company (BDR Thermea Poland, formerly De Dietrich Heating Technology) and the desire to increase recognition in the domestic market, the company needed support in content creation and brand awareness building.
As a result, since September 2013, we have been comprehensively serving the company in the field of marketing, with a particular emphasis on public relations (media relations) and copywriting. To meet the collaboration objectives, we planned a communication strategy based on various tools: press releases about the company's activities and new products, interviews, analyses, expert advice and comments, and guest articles in industry media. At the same time, regular content distribution in the company's communication channels, such as the blog and newsletter.
I strongly recommend collaborating with the e-multicontent Agency, which offers a wide range of marketing services. Unique, inspiring projects, professional knowledge, high-quality execution, and timely delivery are the characteristics of their professional work. Moreover, high personal culture and politeness are attributes of this young, extremely friendly, and committed team working on the marketing development of your company. I highly recommend!
*Tomasz Popiel, Marketing Department Manager, BDR Thermea Poland
