Cooperation with the Melagu brand - 01.2020 - 03.2021
Industry: Interiors
Objectives:
- improve website content based on a new brand vision
- reach the position of an expert in the industry
- reach new customers
- increase brand visibility on the web
The scope of activities:
- development and production of new content for the new website
- development and production of entries for the company blog
- development and production of scenarios for a series of videos for YouTube
Results:
- refreshed company image
- sales offer reached new, younger customers
- position of an expert in the industry established
- increase brand visibility on the web
Case Study
Melagu is a manufacturer of high-end wooden floors and stairs, as well as a distributor of a wide range of products for interior furnishings of the most famous Polish and foreign brands. In addition to the sales showroom in Bytom, the company runs an online store melagu.pl, where you can quickly and conveniently order thousands of different finishing and decorative products. The Melag brand offers, among others, floors, stairs, skirting boards, as well as wallpapers, furniture, and terrace boards.
The Melagu company contacted our agency with a request to refresh and make the content on the website of the melagu.pl online store more attractive. The then current content did not meet the high standards of the brand, and in addition, the content of the website did not keep up with the dynamic development of the entire brand. Our goal was therefore to revise and develop information content so that it is as substantive as possible, while being reader-friendly and written in the language of benefits. The next stage of our activities was to develop and produce posts for the brand's blog and film scripts, designed for the needs of communication in social media. The project carried out for melagu.pl was timed for the first quarter of 2021.
Excellent quality is the hallmark of our online store, so we could not leave anything to chance as far as content is concerned. We needed an agency that would write easy to read and professional texts in every respect. We chose e-multicontent and it was a perfect decision! The cooperation was excellent, and as a result we received a content package of the highest quality for our website, including articles for our company blog. I highly recommend e-multicontent
*Justyna Gajek-Konieczniak, Marketing and Sales Director at Melagu.pl.
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