Cooperation with the Mexen brand – 11.2019 – present

Mexen

Industry: Interiors

Case study

MEXEN is a Polish manufacturer of high-end bathroom equipment, including shower cabins, bathtubs, washbasins and various accessories. This brand is known and appreciated worldwide for the highest quality of workmanship, excellent quality of products, exceptional design as well as for following trends.

Objectives

• provide support in reaching customers in 12 European markets
• efficiently present the offer on the most famous German marketplace: eBay.de
• reach a wide range of customers on the German market

The scope of activities

• translation of social media posts for the Irish, German, Czech, Slovak, Lithuanian, Hungarian, Romanian, French, Italian, Spanish, Ukrainian and Bulgarian markets
• production of website and product descriptions for the Irish, German, Czech, Slovak, Lithuanian, Hungarian, Romanian, French, Italian, Spanish, Ukrainian and Bulgarian markets
• development and production of auction descriptions for eBay.de
• adaptation of descriptions to the marketplace guidelines
  

Results

• increased visibility of e-shop products in the search results of Google and other search engines
• sales offer reached new customers on 12 foreign markets
• easier and more frequent purchasing decisions thanks to detailed product and category descriptions.
• consistent communication in social media adapted to foreign markets

MEXEN made the decision to start cooperating with our agency after our long-term business partner recommended our services. The company needed support in developing and producing excellent quality product descriptions in German, intended for publication on the eBay.de sales platform. Thanks to our knowledge of the e-commerce market and the specificity of marketplaces, as well as the presence in the team of a copywriter-native speaker, we managed to meet this challenge. Since 2022, we have also been supporting the MEXEN brand in foreign expansion by translating the online store and producing product descriptions and marketing materials published on social media for 12 European markets.

Our cooperation with the e-multicontent agency began in November 2019. Initially, it included producing product descriptions in German, intended for publication on marketplace sales platforms, e.g. eBay. Since 2022, e-multicontent has been making online store translations, producing product descriptions and marketing materials for 12 European markets – Irish, German, Czech, Slovak, Lithuanian, Romanian, Hungarian, French, Italian, Spanish, Ukrainian and Bulgarian. Translations made by native speakers are adapted to the specifics of the e-commerce market, the recipient of a given country and SEO requirements. We highly recommend cooperation with this agency, especially during foreign expansion.

^*Rafał Kieszkowski, właściciel marki MEXEN