Cooperation with the Orsay brand – 09.2014 – present

Orsay

Industry: Fashion

Case study

ORSAY is one of the most famous and popular fashion brands. It has more than 700 sales outlets around the world, as well as a thriving online store. ORSAY offers everything that every fashionable woman should have in her wardrobe: dresses, trousers, blouses, jackets, purses, shoes and other accessories. The brand combines new, fashionable trends with a classic touch, and at the same time closely follows the expectations of its customers. As a result, it enjoys unwavering popularity and trust of women of all ages.

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Objectives

• provide support in the development of an online store in various European markets (Polish, English, German, French, Czech, Slovak, Hungarian, Romanian, Croatian, Slovenian and Serbian)
• adaptat newsletters content and marketing materials to the needs of the target markets
• produce thematic articles for ORSAY websites in Polish and other languages

The scope of activities

• production of product descriptions in Polish, English, German, French, Czech, Slovak, Hungarian, Romanian, Croatian, Slovenian and Serbian for the ORSAY e-shop
• production of thematic articles for ORSAY websites in Polish and foreign languages
• translation of newsletters and marketing materials into English, Czech, Slovak, French, Hungarian, Romanian, Slovenian, Croatian, Serbian, Russian and Ukrainian

Results

• increased visibility of ORSAY products in the search results of Google and other search engines on the Polish and foreign markets
• coherent communication adapted to foreign markets

The ORSAY brand is currently one of our largest customers, and at the same time our longest business partner. Our cooperation with the brand began in 2014 with the preparation of product descriptions for the German version of their online store, and was preceded by a trial order enabling the Client to assess our skills. We passed this trial and started receiving regular orders for content in German, and over time also in other languages. Currently, our native speakers develop and produce several hundred product descriptions for the ORSAY brand every month in Polish, English, German, French, Czech, Slovak, Hungarian, Romanian, Croatian, Slovenian and Serbian. We also write thematic articles, translate advertising materials and develop a periodic newsletter.

We are very pleased with our Cooperation with e-multicontent. Their multilingual team is characterized by great commitment, knowledge and creativity, as well as, what is particularly important in our industry – good communication with the client, reactivity and openness to changes dictated by market trends

^*Marta Gruntmejer, ORSAY