BDR Thermea Group is a leading manufacturer of smart heating solutions for households and commercial use. The company employs over 6,200 people and operates in over 100 countries worldwide. They serve customers under renowned market-leading brands such as BAXI, De Dietrich, Remeha, Brötje, Chappée, and Baymak. Due to the development of the Polish branch of the company (BDR Thermea Poland, formerly De Dietrich Heating Technology) and the desire to increase recognition in the domestic market, the company needed support in content creation and brand awareness building.
Objectives
increase brand recognition for De Dietrich and Baxi
reach B2B and B2C customers
position the company as an expert in the heating and installation industry
The scope of activities
develop and implement a long-term communication strategy and update it
create content for B2B communication: website, company blog, and newsletter
przygotowywanie artykułów, skierowanych do klienta indywidualnego i profesjonalnegoprepare articles for individual and professional customers
optimise content for SEO
write expert articles for industry press and online industry services and liaise with the media
Results
brand awareness among B2B and B2C audiences established
new clients in the Polish market reached
increased brand visibility in online search engines and industry media
active participation of brand experts in discussions about the renewable energy industry
As a result, since September 2013, we have been comprehensively serving the company in the field of marketing, with a particular emphasis on public relations (media relations) and copywriting. To meet the collaboration objectives, we planned a communication strategy based on various tools: press releases about the company’s activities and new products, interviews, analyses, expert advice and comments, and guest articles in industry media. At the same time, regular content distribution in the company’s communication channels, such as the blog and newsletter.
I strongly recommend collaborating with the e-multicontent Agency, which offers a wide range of marketing services. Unique, inspiring projects, professional knowledge, high-quality execution, and timely delivery are the characteristics of their professional work. Moreover, high personal culture and politeness are attributes of this young, extremely friendly, and committed team working on the marketing development of your company. I highly recommend!
*Tomasz Popiel, Marketing Department Manager, BDR Thermea Poland
EN
