My Family Home en - e-multicontent

My Family Home

Industry: Construction

Case study

My Family Home is a new developer debuting in the Lower Silesian real estate market. Behind the brand is a reliable and proven team of specialists, with extensive experience in the modernisation and restoration of buildings, including historical sites. The developer’s first project was a small, three-section residential and commercial building in Karwiany near Wrocław, distinguished by its elegant, modern form and subdued colour scheme.

Objectives

establish brand awareness among customers (new brand in the market)
Gain the reputation as a reliable company
reach customers in the local market
support sales and marketing departments

The scope of activities

create naming for the new investment
produce content for the new website
manage the corporate blog on a regular basis
produce various types of advertising materials
run social media campaigns

Results

content strategy for the new investment developed
brand awareness in the local market established
reputation as a reliable developer and honest business partner established
brand visibility in search engine results increased

Our collaboration with My Family Home began in May 2021, when the new investment was nearing completion, and the developer wanted to present it on a larger scale and attract buyers for the available apartments. The first stage of work involved devising a name for the estate and creating a reliable yet interesting website showcasing the building, its location, and nearby attractions. After launching the site, we took charge of managing the client’s social media profiles (Facebook and Instagram) and regularly running a corporate blog. We also provided the brand with support in other content activities, such as creating content for a catalogue and leaflet.