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Cooperation with the Conte brand – 04.2020 – present


Conte

Industry: Fashion

Case study

CONTE is one of the largest Polish manufacturers of hosiery, underwear and clothing. Production and sales of 100 million units per year make the company a leader in Eastern Europe, but the brand also operates in France, Kazakhstan, Moldova, Armenia and Kyrgyzstan. The greatest strength of the CONTE brand is its excellent quality, varied offer, as well as unusual sensitivity and openness to the needs of its customers.

Objectives

  • reach customers in Poland with the company’s offer
  • increase the visibility of the e-shop in search engines (higher positions in search engines)
  • unify the company’s offer and improve product cards in the e-shop

The scope of activities

  • development and production of unique product descriptions in Polish
  • optimized content creation in terms of SEO (in accordance with customer guidelines)

Results

  • increased visibility of company products in the search results of Google and other search engines
  • product descriptions unified and improved
  • faster and more frequent purchasing decisions thanks to detailed product descriptions

CONTE is an extremely dynamic brand, constantly expanding its offer with new models of underwear and clothing. The representatives of the company have contacted our agency asking for support in developing and producing product descriptions for the needs of online stores. The decision to entrust this project to e-multicontent was based on our extensive experience in the fashion industry and the presence of large players from this market segment in our portfolio. As a result of the several years of cooperation, we have developed and produced hundreds of unique, reader-friendly and SEO-optimized descriptions for the CONTE brand.

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