Content marketing strategy

Detailed scope of the service:

The first stage is a 4-hour strategic workshop with the Client’s representatives, which will form the basis for developing the communication strategy.
Development of a tailored communication strategy for the Client.

PART 1 – ANALYSIS OF THE CURRENT SITUATION

1. Current situation
2. Scope of the company’s activities
3. History
4. Brand mission and values
5. Activities carried out to date

• communication channels
• communication formats

PART 2 – OBJECTIVES (based on the SMART)

1. Business goals
2. Brand image goals
3. Challenges and potential obstacles to achieving the goals

PART 3 – COMMUNICATION AND CONTENT MARKETING STRATEGY

Strategic parameters (presented in a table)

1. Insight
2. Unique Selling Proposition (USP)
3. Brand promise and RTB (Reasons to Believe)
   • functional benefits
   • emotional benefits
4. Tone of voice
5. Brand claim
6. Brand target groups (presented as profiles)
   • Persona (one or more, depending on the brand)

• name, gender and age
• place of residence
• education and occupation
• financial status
• skills
• values
• interests and hobbies
• desires and aspirations
• media used on a daily basis
• how they make important life decisions
• where and how to use personas
• brand archetype

1. Where and how to use personas?
2. Brand archetype
   • Description of the selected archetype
   • Rationale for the choice
   • Where and how to use the archetype
3. Practical guidelines
   • How to talk and write about the brand – sample messages
   • How NOT to talk or write about the brand – examples of common misinterpretations of the strategy
   • Phrases and keywords to use in brand communications

PART 4 – ACTION PLAN

5. Suggested changes to existing communication channels, including a website analysis, recommendations for improvements and wireframes for individual product groups.

Proposed activities for the first 6 months:

1. communication formats and channels
2. suggested topics to cover
3. sample messaging frameworks

Wybrane metody pomiaru skuteczności działań

Also included in the package:

• support and ongoing communication with a PR Manager from LET PR and e-multicontent,
• completion time: up to 10 business days following the strategic workshop with the Client,
• 23% VAT will be added to the stated net prices,
• payment terms: 50% upfront and 50% upon delivery of the strategy.

Would these terms be acceptable to you?